• Marketing Business Strategist

    Posted Date 1 month ago(1/18/2019 1:49 PM)
    Job ID
    4400 Central Way
    # of Openings
    Postal Code
  • Overview

    • Can you work in a relationship with other people where it requires ongoing flexibility?  
    • Do you have an upbeat, positive attitude?  
    • Do you take pride in knowing you are helping to make things happen?  


    If you can answer yes to these questions, Idaho Central Credit Union may have an opportunity ideally suited for you. 


    The Marketing Business Strategist develops and coordinates delivery of business acquisition, retention and relationship-building marketing programs and special initiatives. This position will work closely with both Marketing and Business Relationship and Commercial Lending departments.



    1. Generate and implement business ideas and campaigns for acquisition, retention and relationship building using targeted campaigns, lists, and other marketing avenues.
    2. Using specific business verticals, generate targeted segments and contact lists for Business Relationship and Commercial Lending teams.
    3. Build commercial channel strategies and marketing plans, including implementation of channel strategies, to increase market share and pursue aggressive growth goals.
    4. Recommend and develop product/service business packages.
    5. Audit and work to optimize return on investment (ROI) for efforts within each channel.
    6. Interpret research and market conditions of business environment.
    7. Develop and implement product positioning, messaging and strategies.
    8. Collaborate with VP of Marketing, the Marketing Department, the Business Relationship Department and Commercial Lending Department to create effective growth strategies.
    9. Understand the competitive landscape and identify strategic opportunities and threats while staying current on market trends. This includes ongoing competitor research and evaluation.
    10. Evaluate and utilize third-party data for increased business acquisition and retention.
    11. Help develop business marketing matrices to track and report efforts.
    12. Help monitor and report on effectiveness of business campaigns and initiatives.
    13. Maintain working knowledge of our policies and procedures regarding the Bank Secrecy Act and other regulations that apply to this position.
    14. Additional duties as assigned.





    Bachelor’s Degree in related field. 7+ years experience in commercial banking industry. 5+ years of commercial marketing experience preferred. Have strong business, analytical, and problem solving skills. Ability to maintain the confidentiality of Credit Union and member records at all times. A demonstrated cooperative and positive attitude toward members and other Credit Union staff. Professional in appearance, attendance, quality, and quantity of work performed. Ability to analyze business needs, develop, and coordinate marketing activities to fit business needs with Credit Union products and services. Must be willing to comply with the Bank Secrecy Act and USA Patriot Act as implemented by Idaho Central Credit Union. Team member will be asked to work extended/unique hours.


    Perform tasks requiring manual dexterity (processing paperwork, filing, stapling, sorting, collating, typing, counting cash, etc.) Sit for extended periods of time. Lift 20-40 pounds of office supplies (copy paper, computer paper, mail, etc). Some heavy lifting may be required in order to execute proper event logistics. Repetitive motion using wrists, hands, and fingers. Reach keyboards. Ability to operate basic office machines (calculator, computer, telephone, copy machine, fax machine, etc).


    Must be eligible for membership at Idaho Central Credit Union to obtain employment. 



    Idaho Central Credit Union is a dynamic financial institution that is focused on helping our members achieve financial success.  Established in 1940 we have become the largest and fastest growing financial institution in the state of Idaho. ICCU was voted for large companies the Best Place to work in Idaho.  We have also been named by S&P Global Market Intelligence as the top performing credit union in the nation.  We are a talent based organization looking for talented individuals to help our members achieve financial success.



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