• Marketing Data Analyst

    Posted Date 1 month ago(2/15/2018 7:21 PM)
    Job ID
    4400 Central Way
    # of Openings
    Postal Code
  • Overview

    • Can you work in a relationship with other people where it requires ongoing flexibility?  
    • Do you have an upbeat, positive attitude?  
    • Do you take pride in knowing you are helping to make things happen?  


    If you can answer yes to these questions, Idaho Central Credit Union may have an opportunity ideally suited for you. 


    As a Marketing Data Analyst, your primary function is to analyze Credit Union and external data to make recommendations and implement ideas that help achieve long and short term marketing goals. Responsible for performing a range of functions in support of market research, market assessment, presenting results, strategy and implementation.



    1. Assist in managing technical aspects of key marketing systems (marketing automation, CRM, data warehouse) used to generate, distribute, and report.
    2. Establish and maintain scalable processes that ensure best practices in campaign and lead management.
    3. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
    4. Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
    5. Monitor and maintain data quality within the marketing database.
    6. Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
    7. Manage membership targeting to strengthen relationships, prevent attrition, and increase profitability.
    8. Leverage web and email engagement to create member insight and data to help improve individual experiences with our digital channels.
    9. Generate and govern segmentation efforts by developing queries and custom reports, target groups, and campaigns for product and service performance.
    10. Track all marketing campaigns and provide meaningful analysis and insight for future efforts.
    11. Analyze consumer segments and other demographic information from the membership database to provide insight for product development, usage, and cross-sell opportunities.
    12. Manage third-party vendor integration with marketing systems including Salesforce Marketing Cloud, Salesforce Advertising Studio, Salesforce CRM, Adobe Analytics, Integrator MCIF, Encompass CRM and Microsoft Power BI.
    13. Represent the Credit Union at community events as needed. 



    Bachelor’s Degree in Marketing, Mass Communication, Advertising or related field. 5-10 years of experience with database marketing required. Preferable experience with: Raddon Integrator MCIF, Salesforce Marketing Cloud, Salesforce Advertising Studio, Salesforce CRM, Adobe Analytics, Microsoft Power BI, SQL, and data warehouse experience. Strong analytical skills. Proficiency in marketing automation systems and integrating those systems with other technologies. Technically capable, excellent communicator and a desire to improve processes. Math skills, Secondary-level computer knowledge including Microsoft Office, especially Excel and pivot tables, etc. Ability to maintain the confidentiality of Credit Union and member records at all times. A demonstrated cooperative and positive attitude toward members and other Credit Union staff. Professional in appearance, attendance, quality, and quantity of work performed. Ability to analyze member needs, develop, and coordinate marketing activities to fit member needs with Credit Union products and services. Must be willing to comply with the Bank Secrecy Act and USA Patriot Act as implemented by Idaho Central Credit Union. Team member will be asked to work extended/unique hours.


    Perform tasks requiring manual dexterity (processing paperwork, filing, stapling, sorting, collating, typing, counting cash, etc.) Sit for extended periods of time. Lift 20-40 pounds of office supplies (copy paper, computer paper, mail, etc). Some heavy lifting may be required in order to execute proper event logistics. Repetitive motion using wrists, hands, and fingers. Reach keyboards. Ability to operate basic office machines (calculator, computer, telephone, copy machine, fax machine, etc).


    Must be eligible for membership at Idaho Central Credit Union to obtain employment. 



    Idaho Central Credit Union is a dynamic financial institution that is focused on helping our members achieve financial success.  Established in 1940 we have become the largest and fastest growing financial institution in the state of Idaho. ICCU was voted for large companies the Best Place to work in Idaho.  We have also been named by S&P Global Market Intelligence as the top performing credit union in the nation.  We are a talent based organization looking for talented individuals to help our members achieve financial success.



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